Castle Lite Beer was officially launched into the Kenyan market my Crown Beverages last week. The beer will target people who like a fast paced life and are going places but are still discerning enough to know what is good for them. Castle Lite will deliver a clean, crisp, refreshing taste to the Kenyan consumer.
The launch of the beer in the Kenyan market comes after successful launches across Africa, including South Africa, Botswana, Zimbabwe, Swaziland, Lesotho, Tanzania, and Uganda. Castle Lite was launched in 1994 in South Africa and has been very successful in all the markets.